Medtronic - Emotional Storytelling

Medtronic had two goals: 1. introduce their new product and 2. connect with their audience. Sure, these goals are pretty similar to most. But the biggest difference here was that the Medtronic team really wanted to lean into that second goal - they wanted people with diabetes to feel known and cared for. So we tried a different approach than your typical product video. Instead, we focused on all of the many things these folks have to juggle in a day, and how much correctly identifying the exact amount of insulin they needed weighed on them.... and how Medtronic could help!