Paze - Brand in Motion

Paze had a robust brand already developed, but they found themselves wanting to use more storytelling in their tactics. So I pitched a mini-Brand in Motion engagement with them. I'd already led a large-scale Brand in Motion project for U.S. Bank, using their existing brand and translating it into all things video. We had already made some motion graphics content for Paze, so we really just needed to focus in on a couple of questions: 1. what do Paze characters and environments look like? and 2. How can we make those character ownable to the Paze brand? We ended up creating five characters, with personas and scenes to match, and a detailed set of guidelines to inform all of Paze's character-based videos to come.